A modern business can’t succeed without a professionally looking logo. A logo is a major identification tool for any company, regardless of the industry it’s operating in or the company size.
No matter whether you’ve hired a professional or crafted a logo yourself, you need to make sure your logo (or favicon) fits different contexts, e.g. website, social platforms, printed items, and others.
Continue reading and you’ll learn about the correct image dimensions that will drive more traffic to your online content.
Logo sizes for your website
Once your design (PNG, transparent background) is ready, you need to upload it to your website.
For the most part, 250 px (width) x 100 px (height) are the optimal logo dimensions for a web page.
Below we’ve listed a few logo dimensions for the two most common layouts.
For horizontal layout:
– 250 px x 150 px
– 350 px x 75 px
– 400 px x 100 px
For vertical (square) layout:
– 160 px x 160 px
Favicon sizes for a website
A favicon is a small icon that features your corporate logo, the first letter in your brand name, or image that identifies your business or website.
You can employ favicons in the following sizes:
– 16 px x 16 px
– 32 px x 32 px
– 48 px x 48 px
Logo sizes for print
When it comes to printing your corporate image across different surfaces, the main thing is not the size but the format of your logo. The best vector formats are PDF, SVG, and EPS. Why use vector and not raster? The reason is that a vector logo (both an entire image and its separate parts) is easy-to-edit. In addition, a vector logo retains its quality when scaled up multiple times, which is very important in printing.
If you have your emblem saved in a vector format, you don’t need to worry which size to choose before taking your design to a printing office.
If you’re using a raster image the bigger your image, the better. For this reason, we recommend that you use a 500рх (or more) logo for small print (e.g., souvenirs) and a 1024px logo (or more) for large print.
Logo sizes for social platforms
You don’t need to be told how important your social media images are. In fact, a recent survey found that 36% of marketers plan to spend over a third of their budget purely on visual content. The volume and quality of the social media images your brand needs to compete against just keep rising in 2019, too. That’s why we put together the latest, most up-to-date social media image sizes in this handy guide.
First of all, let’s clear up why it’s so important to use the optimal logo size on your social media pages. If your logo is smaller than the recommended size, it’ll stretch and become grainy (i.e. illegible). If, on the contrary, your logo is too large, it’ll be automatically compressed which will affect its quality in a negative way. Whichever the case, your customers will have trouble discerning what your corporate image is saying.
We don’t want to stuff up your head with boring details, so you should simply remember that the optimal logo dimensions for social media pages is 1024 x 512 px. If you stick with these dimensions, you can rest assured that your images will display correctly across most social media platforms.
For your convenience, we’ve gathered together all image dimensions for the leading social platforms for 2019 year. (*Social Platforms tend to change their dimensions often and regularly)
Facebook:
Still the world’s most popular network, Facebook has been becoming more and more visual in character, as well as increasingly geared for mobile.
It’s still a ‘social’ social network at heart, so professional users are advised to avoid going too commercial or product-driven with imagery. Instead, aim to convey the human side of your brand – and, as with all the networks here, use the best resolution possible and shoot for the optimal Facebook post dimensions.
Link posts: 1200 x 628 px
Image posts: 1200 x 630 px
Cover image: 820 х 312 px
Profile image: 180 х 180 px
Recommended Facebook image sizes for 2019:
- Facebook profile picture size: 180 x 180
- Facebook cover photo size: 851 x 315
- Facebook link image size: 1200 x 628
- Facebook image post size: 1200 x 900
- Facebook highlighted image size: 1200 x 717
- Facebook event image size: 1920 x 1080
- Facebook video size: 1280 x 720
- Maximum Facebook video length: 240 minutes
- Facebook ad size: 1280 x 628
- Facebook video ad size: 1280 x 720
- Facebook Story ad size: 1080 x 1920
Twitter:
Gone are the days when your pithy observations were enough to get you noticed on Twitter. Tweets with images get retweeted 150% more than those without. Here you need striking images to stand out in a fast-moving newsfeed. Easy-to-read but information-packed infographics are one visual tactic brands can use to increase engagement.
Image posts: 1024 x 512 px
Cover image: 1500 х 500 px
Profile image: 400 x 400 px
Recommended Twitter image sizes for 2019:
- Twitter profile picture size: 150 x 150
- Twitter header size: 1500 x 500
- Twitter post image size: 1024 x 512
- Twitter card image size: 1200 x 628
- Twitter video size: 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
- Maximum Twitter video length: 140 seconds
- Twitter ad size (image): 1200 x 675
- Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
Instagram:
A visual network from its inception, Instagram is where marketers can indulge their inner photog and filmmaker. Instagram Stories are catching all the attention lately, but you can still easily win eyeballs with static imagery—one tip here is to employ filters.
Be sure to make use of the three orientations available (square, landscape and portrait) and compose your photos accordingly. Bear in mind though that this variety also makes using the right Instagram post dimensions crucial.
Image posts: 1080 x 1080 px
Profile image: 180 x 180 px
Recommended Instagram image sizes for 2019:
- Instagram profile picture size: 180 x 180
- Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)
- Instagram Stories size: 1080 x 1920
- Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait)
- Maximum Instagram video length: 60 seconds
- Minimum Instagram image ad size: 500 pixels wide
YouTube:
Thumbnail image: 1280 x 720 px
Cover image: 2560 x 1440 px
Profile image: 800 x 800 px
Pinterest:
Image posts: 735 x 1102 px
Profile image: 240 x 240 px
LinkedIn:
Many companies make the mistake that LinkedIn is the bland professional network where your profiles don’t need the wow factor of the others. While it’s true that brand fidelity and clarity are the most important elements here, a beautifully turned-out LinkedIn profile is an invaluable asset and calling card for your brand. Aim for polished, maximum resolution pictures. If recruitment is a goal, use your image real estate to show off your company’s best side.
Link posts: 1200 х 628 px
Image posts: 1200 x 1200 px
Cover image: 1584 x 396 px
Profile image: 400 х 400 px
Recommended LinkedIn image sizes for 2019:
Company pages:
- LinkedIn company logo size: 300 x 300
- LinkedIn cover photo size: 1536 x 768
- LinkedIn Dynamic Ads size: 100 x 100 (company logo)
- LinkedIn Sponsored Content image size: 1200 x 628
Personal pages:
- LinkedIn profile picture size: 400 x 400
- LinkedIn background photo size: 1584 x 396
- LinkedIn post image size: 1200 x 1200 (desktop) 1200 x 628 (mobile)
- LinkedIn link post size: 1200 x 628
- LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
- Maximum LinkedIn video length: 10 minutes
Google+ (Google+ is only available for G Suite accounts through work or school. Consumer accounts (typically ending in @gmail.com) were shut down on April 2nd, 2019) :
Cover image: 1080 x 608 px
Profile image: 250 х 250 px
Logo sizing basics
Although every logo is unique, the sizes in which you save and share them are not. Great logos can be resized, and quickly produced across hundreds of different contexts. Having different logo variations is essential for your business, as it allows you to comfortably fit your logo into every application that you need it.
Whether you want your logo on a business card, or on an ad in Times Square, it needs to be scalable. This means that if you did end up putting your logo on a giant billboard, it would still look clean and detailed (not pixelated).
Here are a few logo sizing basics:
- Logos are measured in pixels, which means you’ll often see them referred to in dimensions like 500px by 500px. Pixels = dimensions, whereas bytes (KB/MB/GB) = the file size.
- Vector files are necessary, as they’ll act as master files you can infinitely scale (like SVG), edit, or send to a designer or printer. They’re created in programs like Adobe Illustrator, and can then be converted to any other file format that you need, such as PNGs or JPGs.
- Horizontal, vertical, and square versions of your logo are good to have. These variations allow you to place your logo wherever you see fit; for example, a billboard, backdrop, website, business card, or T-shirt.
- Use a PNG file to display your logo online that’s less than 200KB, ensuring fast load times while remaining detailed and sharp! PNGs are lossless compressed files, which allows them to maintain a lot of quality while having a relatively small file size. They also allow for transparency/transparent backgrounds and are great for social media, websites, and most other web use cases.
- A brand guidelines document outlines where and how a logo can be displayed, and at what file dimensions. This allows your brand to remain consistent across all communications. The minimum logo dimensions for the web should not dip below 24px in height, and not be above half of the screen size.
How do I change the size of my logo?
If you need to resize your logo, you have several options:
– use Photoshop or a similar image editor;
– commission a freelance/professional designer (we provide logo design and editing services; just ask us).
The last option is the easiest one. Just ask ask to customize your logo size for a reasonable fee.
We hope that with our practical tips, you’ll be able to successfully use your corporate logo in a variety of contexts, including a website, social platforms, printed matter, etc. This article features the optimal logo dimensions for different purposes. You want your logo will look beautiful everywhere you choose to display it!
