Impression share (IS) is the percentage of impressions that ads receive compared to the total number of impressions that ads could get. It is a good way to understand whether ads might reach more people if we increase the bid or budget.
Search impression share: The impressions received on the Search Network divided by the estimated number of impressions that were eligible to receive.
Search rank lost impression share: It estimates how often our ad didn't show on the Search Network due to Ad Rank.
Search budget lost impression share: It estimates how often our ad didn't show on the Search Network due to low budget.
- Google Adwords, PPC, Google Analytics, Impression Share
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